“THE CHARM OFFENSIVE” 60’ Entertainment Show. Weekly. Primetime.
“Four contestants compete over a week to make viewers like them the most as people. The challenge of ‘charming the nation in seven days’ is made more difficult because viewers who know them, and those who don’t, can ‘grill’ the contestants about them and their past before delivering the final verdict.”
The format was bought by Celador Productions and the show was commissioned by ITV1. The pilots were transmitted on ITV1.”